Wednesday, May 30, 2012

Buddy media

  • Summary: Enterprise software company Salesforce is potentially purchasing social media campaigner Buddy Media, according to reports.
  • (ZDNet)
  • Cloud enterprise powerhouse Salesforce is in talks to buy social media and brand management business Buddy Media for more than $800 million, according to an AllThingsD report.
  • (Venturebeat.com)
  • Salesforce is adapting to the increasingly social face of customer relationship management and it's plunking down some serious money to do it.
  • (Yahoo Finance)
  • Oracle Corp. (ORCL) looked at Buddy Media Inc. before agreeing last week to acquire Vitrue, a social-media marketing company, Chief Executive Officer Larry Ellison said.
  • (Bloomberg)
  • Back in October, GroSocial raised $450K in seed funding from the Kickstart Seed Fund, Monarch Ventures, Rock Hammer Ventures and a handful of angel investors.
  • (TechCrunch)
  • Amid broad consolidation in the social-marketing space, Salesforce.com is reportedly closing in on Facebook specialist Buddy Media.
  • (MediaPost)

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