LeBron James

• There are big plans afoot to expand Lebron James' marketing presence around the world.
(Forbes)
• LeBron James and David Letterman, all smiles on Tuesdays Late Show.
(YAHOO!)
• The LeBron James story is finally over. After seven agonizing seasons in Cleveland and two media-crazy seasons in South Beach, James answered all the critics questions about his game.
(Orlando Sentinel)
• Music blared and confetti fell, the only celebration LeBron James really wanted in Miami. Not that one two summers ago, the welcoming rally where he boasted of multiple titles, perhaps without realizing how hard it would be to win just one.
(Seattle Times)
• LeBron James got a standing ovation from the studio audience as he began his appearance on CBS Late Show with David Letterman.
(AP - NBC Sports)
• TUSCALOOSA | Ever since LeBron James announced he would be "taking my talents to South Beach," he has been one of the most talked-about athletes in the national media and among fans.
(Tuscaloosa News)
• Winning a title finally got the monkey off LeBron James' back, but that doesn't mean he will be seen as more marketable in the eyes of Madison Avenue.
(CNBC)
• When LeBron James and the Heat hit the road to defend their NBA championship next season they won't be making any stops in Newark, and that's just fine with the Finals MVP.
(New York Daily News)
• The Kardashians arent Oprah Winfreys only ties to the NBA. The talk show host is bringing the stars of the NBA champion Miami Heat on her show, Oprahs Next Chapter, this Sunday (8 p.m. ET, Oprah Winfrey Network).
(USA Today)
• If you compare just the 2011-12 season with previous seasons, James has displayed the work ethic and talent to add skills to his game.
(ESPN)